The problem that I want to solve is the lack of education and awareness in the life cycle of clothing. There is a lack of awareness on how the disposal of clothing works and why choosing fast fashion is a harmful decision in the long run.
In modern society, consumer behaviors are focused on overconsumption and instant gratification. Fast fashion is leading consumers towards purchasing more and the trend to keep clothing for a shorter time with the rise in clothing disposal as a result. The main reasons for clothing disposal were size and fit issues, taste-related unsuitability, situational reasons, functional shortcomings and fashion or style changes.
Through motion design (PSA), I want to inform people on the importance of choosing quality over quantity when it comes to consumption of clothing. I hope to inform and influence user’s decisions to keep and use the clothes longer, and reduce the need for laundering, thus potentially decreasing the total environmental effects of clothing consumption.
Commentaires