Research Questions
How can motion design be used to address consumer awareness of fast fashion and environmental sustainability?
How can motion design be used to inspire conversations aimed at pushing the culture of sustainability in the fashion industry forward?
Participants’ Responses
- Addressing two topics = fashion industry (fast fashion) and sustainability
- Addressing how consumer’s view these two topics.
- Consumer’s main concerns regarding choosing sustainable brands are costs and limited access/exposure to them.
- Promoting making the best ethical decisions that are possible for them.
- Most people would still choose to follow trends over environmental/ethical concerns, which could be due to the strong marketing.
- Agree with that consumers needing to be more mindful in the way we consume fashion.
- Biggest issue is waste
- Great topic to address because if more and more consumers start to adopt the conscious mentality of shopping ethically it can start the movement where brands notice consumer behavior changes.
- How will I address this topic from my own point of view? What will I add to the conversation?
- We are all consumers of fast fashion in one way or another. Greatly disagree with their business practices (sweatshop labor, environmental cost of textile production).
- Consumerism standpoint: want to be able to buy within budget/affordable, they value convenience and cheap prices.
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