Last year, I was introduced to the idea of using augmented reality as a way to interact. My first experience with augmented reality was during a club meeting where we used our phones to apply special effects to the posters on the wall. I was fascinated by the detailing and all the movements on the poster coming to life. I think it’s an experience where you have to try it out in order to know how it feels. One of the most common ways to experience AR and VR is through mobile devices and the goggles. AR and VR are unique interaction tools. I have seen retail brands use AR in their stores. The AR application helps customers try on a variety of clothing without having to take off your clothes. Giving customers a more personalized experience in exchange for their data such as age, height, and body measurements could benefit companies because they get to recognize their customers base even more.
In my opinion, personalization plays a huge factor in digital design itself because personalization requires a deep understanding of users' needs and implementing it into designs to communicate with the user. Almost just like the goal of digital design. The concept of personalization is so fascinating to me because it's literally everywhere. I look at my desk and see all of my favorite books, pencils, and supplies. My desk is personalized to my needs because I chose what goes on it. Since my desk has everything I need to study, I will always come back to it.
One thing that I love the most about interactive media is personalizing. The personalization of interactive media is endless. Nowadays, brands go to great lengths to engage with its consumers and one of the most effective ways is having the option to personalize something whether it be websites, phone cases, or water bottles. Personalization is important in helping brands reach its target audience. When I was designing user interfaces for IOS and Android mobile devices, I had the ability to personalize my app to fit the needs of my target consumer. I needed to think of the consumer’s likes, dislikes, and habits. It was an interesting process because I felt like I was analyzing human behavior. So sometimes I would put myself to the test and see what my likes, dislikes, and habits are in terms of testing user experience. I learned that it's important for the customer to feel special, understood, and valued. I crave the same feelings when I am shopping online because essentially when customers are bringing business to the company you would expect some sort of service in return along with the product. Such services include follow up emails, offering discounts, and keeping tracking of the customer's data. Personalization allows brands to engage with its consumers and elevates the user experience. My phone case company, Casemate, allows users to create their own layout and designs through its app. I enjoy it when I have the ability to customize anything to my interests and style. It makes shopping for phone cases fun.
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